A History of Lea & Perrins

Lea and Perrins, alike any other brand on market today, has gone through quite some changes in design since it's first appearance on our shelves. Quite considerably in comparison to its 1900's advertisements (shown below):

This design (in a rather long-winded way) explains exactly what it needs to, however it is far too much to look at. It's so informative, that it is in fact disengaging. As a consumer, I feel that the image needs to be simplified and there needs to be next to no text. My designs will have minimal text, so as to not disengage consumers.

This next Lea & Perrins design is a lot simpler, the busy image has been taken away and colour has been added (the proud orange and black colour scheme) The only elements this design has in common with its predecessor is "The original & genuine" and the Lea Perrins signature in the background. This design I feel is far more eye-catching and attractive as an on-the-shelf product.

 

This is the present design for Lea & Perrins Worcestershire sauce. Although slightly clearer, the design is almost identical to the previous - keeping the signature and the recognisable colour scheme.