Final Design and Conclusion

The process of finding the most sustainable way to present Lea & Perrins Worcestershire Sauce bottle, while ensuring the design of the label is as effective and aesthetically pleasing as possible (also making sure the design, as a whole, is conforming to the precise brief set) was a challenging task, however I found that once I had organised the necessities of my design, putting it together followed smoothly afterwards.

My Final Labels:

Contemporary, clean design (all labels are easy peel recycled/recyclable paper stickers)

All information readily available and legible on the immediate back of the bottle. Lea & Perrins' recognisable signature can be see at the top, with clear print, such as address, ingredients, dietary and nutritional easily accessible, and also additional information about the new environmentally friendly element of the Lea & Perrins packaging, and how the consumer is also now a part of the recycling scheme.

Legible 'booklet' part of the sticker, concise recipes and links to the previous design in play-on-words. The booklet can be simply removed by the consumer and kept for the purpose of the recipes attached, or alternatively, recycled.

A continuation to the previous sticker (the other half of the 'booklet') with further recipes printed. Different bottles may have a variety of different recipes (collectible). Title on right side of booklet as this faces the consumer first, and works equally as well and a aesthetically pleasing presented booklet.

My Final 3D Prototype Artifact:

The bottle (originally made out of clear glass) is here depicted to be made out of Volcanic Black Eco-Glass, and the cap (originally plastic) is a recycled/recyclable black plastic.

My Final Presentation Board:

Overall, I have relished the opportunity to gain further knowledge in the field of Green (environmentally sustainable) Design, and have enjoyed updating my blog regularly and accordingly. 

Peer Assessment

I found taking part in this thorough peer assessment to be extremely useful to me as it highlighted the areas of my project that I need to focus more into.

> For my final design, it has been brought to my attention that there is too much weight on the small recipe booklet attached to my bottle. I will work further on to minimising this.

> I have decided to experiment a little further with potential designs (in regards to my recipe booklet and green droplet used to encourage consumers to recycle), this will link in to developing my idea even further. I could perhaps look into a removable recipe booklet.

> Note to remember necessary recycling logo.

After this peer assessment, I feel I have more confidence in my design, as I am proud of the grading and I have taken the notes into consideration. The next step I must take for this project is to finalise and polish off my ideas.

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Sustainability at the University of Worcester

During one of our final lectures of the module, we were given an informative talk on the current sustainability of our university, and how things may have improved over time. This really gave me a thorough idea of how a working company/organisation deal with keeping their emissions down to a minimum, while ensuring they are keeping their customers/visitors (and in this case, students) satisfied.

Some of the points covered during the talk are as follows:

The World Resource Institute emissions classification - 
Scope 1) Direct emissions
Scope 2) Emissions of purchased electricity consumed by organisation
Scope 3) All other indirect emissions 

The University of Worcester began measuring this in 2006, and by 2010 had re-examined their targets, so that by this point they intend to achieve:

> 5% per year reduction in scopes 1 and 2 from 2010 - 2015
> 3% per year reduction from 2015 - 2020
> Reductions in scope 3 to match

I found this talk to be useful to me as it gave me an insight into how larger companies work towards making it clear to their consumers how they are working towards minimal landfill and emissions and what they can do to help. Therefore encouraging them to get involved as a part of a bigger organisation. I feel that this talk was particularly relevant to my project brief as my focus is encouraging Lea & Perrins' consumers to purchase the product and be a part of a bigger community working towards lower levels in landfill and emissions.