Final Design and Conclusion

The process of finding the most sustainable way to present Lea & Perrins Worcestershire Sauce bottle, while ensuring the design of the label is as effective and aesthetically pleasing as possible (also making sure the design, as a whole, is conforming to the precise brief set) was a challenging task, however I found that once I had organised the necessities of my design, putting it together followed smoothly afterwards.

My Final Labels:

Contemporary, clean design (all labels are easy peel recycled/recyclable paper stickers)

All information readily available and legible on the immediate back of the bottle. Lea & Perrins' recognisable signature can be see at the top, with clear print, such as address, ingredients, dietary and nutritional easily accessible, and also additional information about the new environmentally friendly element of the Lea & Perrins packaging, and how the consumer is also now a part of the recycling scheme.

Legible 'booklet' part of the sticker, concise recipes and links to the previous design in play-on-words. The booklet can be simply removed by the consumer and kept for the purpose of the recipes attached, or alternatively, recycled.

A continuation to the previous sticker (the other half of the 'booklet') with further recipes printed. Different bottles may have a variety of different recipes (collectible). Title on right side of booklet as this faces the consumer first, and works equally as well and a aesthetically pleasing presented booklet.

My Final 3D Prototype Artifact:

The bottle (originally made out of clear glass) is here depicted to be made out of Volcanic Black Eco-Glass, and the cap (originally plastic) is a recycled/recyclable black plastic.

My Final Presentation Board:

Overall, I have relished the opportunity to gain further knowledge in the field of Green (environmentally sustainable) Design, and have enjoyed updating my blog regularly and accordingly. 

Peer Assessment

I found taking part in this thorough peer assessment to be extremely useful to me as it highlighted the areas of my project that I need to focus more into.

> For my final design, it has been brought to my attention that there is too much weight on the small recipe booklet attached to my bottle. I will work further on to minimising this.

> I have decided to experiment a little further with potential designs (in regards to my recipe booklet and green droplet used to encourage consumers to recycle), this will link in to developing my idea even further. I could perhaps look into a removable recipe booklet.

> Note to remember necessary recycling logo.

After this peer assessment, I feel I have more confidence in my design, as I am proud of the grading and I have taken the notes into consideration. The next step I must take for this project is to finalise and polish off my ideas.

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Sustainability at the University of Worcester

During one of our final lectures of the module, we were given an informative talk on the current sustainability of our university, and how things may have improved over time. This really gave me a thorough idea of how a working company/organisation deal with keeping their emissions down to a minimum, while ensuring they are keeping their customers/visitors (and in this case, students) satisfied.

Some of the points covered during the talk are as follows:

The World Resource Institute emissions classification - 
Scope 1) Direct emissions
Scope 2) Emissions of purchased electricity consumed by organisation
Scope 3) All other indirect emissions 

The University of Worcester began measuring this in 2006, and by 2010 had re-examined their targets, so that by this point they intend to achieve:

> 5% per year reduction in scopes 1 and 2 from 2010 - 2015
> 3% per year reduction from 2015 - 2020
> Reductions in scope 3 to match

I found this talk to be useful to me as it gave me an insight into how larger companies work towards making it clear to their consumers how they are working towards minimal landfill and emissions and what they can do to help. Therefore encouraging them to get involved as a part of a bigger organisation. I feel that this talk was particularly relevant to my project brief as my focus is encouraging Lea & Perrins' consumers to purchase the product and be a part of a bigger community working towards lower levels in landfill and emissions.

Lea & Perrins Factory Tour

On __________, I was a part of a guided tour through the Lea & Perrins factory in Worcester. Here we learnt the process of manufacture of the sauce.

Firstly, we were taken into the lower rooms (basement) of the factory, where the ingredients such as garlic and onions were being fermented in barrels (these were cleaned out on rotation).

We were then taken out behind the factory where we discovered that their aim as a company is to downsize their input to landfill to zero (hopefully with a little help from our designs!)

We were then taken along into the main factory floor where we learnt more about the current design of the packaging, including the bottle labels and the cardboard trays used to distribute to shops.

The cardboard trays were an element of the design I hadn't really thought of before the factory visit, as I was focusing mainly on the label design and the sustainability of the actual bottle itself. Our guide discussed with us how important these trays were for not only transport purposes, but also for marketing and drawing attention to their product/s.

Overall, I found the Lea & Perrins tour to be helpful in the sense that we could view the manufacture of the sauce first-hand, get a real feel for what the company are looking for, and understand their stance on the original Lea & Perrins bottle design.

Assessed Blog Task

Q1) Materials lightness, suitability for purpose, minimalising of materials use and 'clever or smart' usages of materials were all considerations discussed at CAT with Jo. With your present designs for the Lea and Perrins brief mixed with the research that you've done to date and some of Jo's discussions  (remember there's an mp3 on this year's CAT trip post) suggest 3 ways in which you might minimise your materials use with your package. 

Q2) After our group tutorials in sessions last week we spoke with all who attended about their ideas to date and made suggestions on how they might be improved upon. What 3 considerations did you take away from those discussions and how might they affect the way that you've taken your designs further since last week's sessions?

Q3) Again, on the back of tutorial discussions in sessions last week we'd agreed that most of you needed to add further references/research into products (food-related or otherwise) or precedents that successfully applied some or all of the ideas you were suggesting for the L+P brief. You'll need to have these anyway as part of a rounded set of supporting research. Name or cite 3 precedents or examples of how your ideas for L+P have already been applied commercially.


My Answers:

Q1) My current label design is smaller and uses less paper than the original Lea & Perrins label. I have been working on displaying as much necessary information as possible while keeping the packaging down to a minimum. In order to make this label even more minimal, I could perhaps work on the concertina 'booklet' at the back of the bottle and using less paper (but still keeping in mind that it must remain legible)

Q2) I am looking at A) bringing the sustainability aspect to the forefront of the design B) perhaps shortening the concertina label at the back of the bottle C) considerations into glue alternatives between the paper and bottle.

Q3) I have looked into The Big Knit by Innocent Smoothie, Beauty With Heart by The Body Shop, and One For One by Toms - I feel these companies and organisations have really guided me towards ensuring that the sustainability/recycling factor of a product is key for marketing. It really pushes towards encouraging consumers to buy the product and feel like they are doing their part for the environment by doing so - something which I would really like to put forward in my designs for Lea & Perrins.

Robert Horne Talk (Mary) Notes

> Mary is the environmental product sales manager
> 5 million tonnes of paper-based waste goes into landfill every year
> 8.5kg per family per week of paper-based waste
> Breakdown of paper in papermills
> Papermills are usually placed on a river, and uses a lot of water. Cleans and replaces
> Filtered fibres when creating paper (fibres can only be used a maximum of 4 or 5 times) when used fully goes into cat litter etc
> Green claims code
> (Polyethylene? Look into for Lea & Perrins bottle?)
> Use paper, but be very conscious about it being wasted  

Seacourt Talk (Mark) Notes

> Waterless Printing Company
> As a business, their water usage is less than the average family home.

1997 - Totally water offset
1998 - Registration to ISO140011999
1999 - Second printer worldwide to EMAS environmentally accredited
2001 - Certified as carbon neutral, use recycled paper as preference, and have vegetable oil based inks only
2003 - Switched to 100% renewable energy
2004 - Awards with Wildlife Trust's biodiversity benchmark and won he Oxfordshire Sustainable Award
2007 - Won the Queen's Award for Sustainability
2009 - Installation of environmentally sympathetic digital printing machines
2010 - Verification of zero waste to landfill
2011 - Won second Queen's Award for Sustainable Development
2012 - Large format production commenced.