Final Design and Conclusion

The process of finding the most sustainable way to present Lea & Perrins Worcestershire Sauce bottle, while ensuring the design of the label is as effective and aesthetically pleasing as possible (also making sure the design, as a whole, is conforming to the precise brief set) was a challenging task, however I found that once I had organised the necessities of my design, putting it together followed smoothly afterwards.

My Final Labels:

Contemporary, clean design (all labels are easy peel recycled/recyclable paper stickers)

All information readily available and legible on the immediate back of the bottle. Lea & Perrins' recognisable signature can be see at the top, with clear print, such as address, ingredients, dietary and nutritional easily accessible, and also additional information about the new environmentally friendly element of the Lea & Perrins packaging, and how the consumer is also now a part of the recycling scheme.

Legible 'booklet' part of the sticker, concise recipes and links to the previous design in play-on-words. The booklet can be simply removed by the consumer and kept for the purpose of the recipes attached, or alternatively, recycled.

A continuation to the previous sticker (the other half of the 'booklet') with further recipes printed. Different bottles may have a variety of different recipes (collectible). Title on right side of booklet as this faces the consumer first, and works equally as well and a aesthetically pleasing presented booklet.

My Final 3D Prototype Artifact:

The bottle (originally made out of clear glass) is here depicted to be made out of Volcanic Black Eco-Glass, and the cap (originally plastic) is a recycled/recyclable black plastic.

My Final Presentation Board:

Overall, I have relished the opportunity to gain further knowledge in the field of Green (environmentally sustainable) Design, and have enjoyed updating my blog regularly and accordingly.