For my initial theoretical prototype concept/s, I have taken inspiration from my research into sustainable, recyclable and eco-friendly packaging to design a suitable shoe box. My shoe box design would be used in the transportation of (preferably, but not limited to) canvas shoes. Using a similar approach to a use after its primary use as 'Toms - One for One', where for every shoe purchased, the consumer would then use the same box they received their shoes in, to send an old pair of shoes back to the company. The consumers new shoes would come wrapped in recycled paper which has, printed upon it, a nautical-style map of where their old shoes/materials from their old shoes that are sent back to the company end up.
1) A 100% recyclable cardboard box held together tight with string (shoes accessible on small side of box as shown in diagram 2). This is sustainable as no material used would go to waste.
2) A set layout of the recyclable box in which the old and new shoes would be transported in.
3) (Use of a smaller box-shape in photograph so the design is visible) the 'nautical style' wrapping for the shoes inside the box, for protection of the shoes, and to inform the consumer where their old shoes will be sent.
4) The three final designs for my theoretical prototype (not drawn to scale).





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